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Paul Kukla Kukla's Korner

Published on Wednesday, October 20, 2021

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Disney Happy With NHL Ad Sales

from Michael Mcarthy of Front Office Sports,

The NHL’s return to ESPN after 17 years is supercharging advertising sales for Disney, which has nearly sold out commercial time for the season.

The Mouse expects to sell more than $100 million in NHL-related sales this season, sources tell Front Office Sports.

“We are very, very well sold,” said Rita Ferro, president of Disney advertising sales, who declined to comment on numbers. “We have a couple of positions left, mostly in the playoffs and Finals. There was a lot of demand for the NHL on ESPN — and across Hulu and ESPN+.”

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