Media : The Hockey Writers
Steve Beisswanger (The Hockey Writers)
World Juniors: The Evolution of a National Obsession
The voice in the promotional spot for the upcoming International Ice Hockey Federation (IIHF) World Junior Championship (WJC) says in a deep matter-of-fact voice that “before the spotlight, before they are legends, they played in the World Juniors.” Using images of Wayne Gretzky and Sidney Crosby to get the point across, the commercial is intent […]
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